Chapter 198 Sweet Sister's Promotion
Chapter 198 Sweet Sister's Promotion
Chen Yuan is always one to act on his words, so he immediately opened Sister Tian's chat window and typed a short message on the screen.
[Hi Sweetie, I'm launching a new eight-ingredient steamed bun tomorrow, priced at 88 yuan each. I need to warm up the business now. Do you have any availability?]
The phone vibrated less than 5 seconds after the message was sent.
The call connected, and a voice with a lazy laugh came from the other end, revealing the unique teasing between acquaintances.
"Oh my, Boss Chen finally remembered to call on me. Does he miss me, or does he want my traffic?"
"I miss your data usage."
"Wow...you're so blunt. It really hurts my feelings. I guess I'll have to order some crayfish tonight to warm my heart."
Chen Yuan didn't take the joke, but continued speaking.
"I'm planning to launch new products tomorrow, but considering that the acceptance of new products may not be very high, I wanted to ask if you have the time to come and film another episode of the store visit."
"Okay, I see. Eight-fresh buns are 8.8 yuan each, no problem."
"You've got it wrong, it's not 88 yuan, it's 88 yuan."
There was an instant silence on the other end of the phone.
Immediately following was the sound of gasping for breath.
"What?! How much? 88? Boss Chen, have you gotten too cocky lately? Are you trying to fly to the moon? Don't take the praise from the Culture and Tourism Bureau too seriously."
"Selling a steamed bun for 88 yuan? Are you selling Australian lobster? If you put that price up, you'll get bombarded with criticism! How am I supposed to promote it? I don't want to get caught up in this mess!"
Afraid of waking his family, Chen Yuan leaned against the headboard and kept his voice as low as possible.
"You'll know if it's worth it once you hear me out. This bun is filled with eight kinds of seasonal seafood, including fresh shrimp, abalone, and sea cucumber. At 88 yuan each, it's definitely worth the price."
"And the buns are filled with broth. They're made with sourdough starter. The taste is excellent, trust me, I won't lie to you."
There was a few seconds of silence on the other end of the line.
You can hear the lighter click, followed by a long sigh.
Sweetie's voice carried a sense of helplessness and trust, as if she had nothing to lose.
"You little rascal, you've got your hands on me. Fine, I'll trust you this once."
"I'll post a video later to hype it up. I'll be filming a store visit at your place tomorrow, so please don't mess it up. If you do, my account will be in big trouble, so don't drag me down."
"I won't cheat you."
Chen Yuan spoke with great certainty.
"Tomorrow will be the first time we sell them, only 50 at a time. If there are more people wanting them later, we'll switch to a pre-order system."
"Okay, that's settled then." Sister Sweetie's voice returned to its crisp, work-like tone: "Alright, I won't say any more. See you tomorrow, bye-bye."
5 minutes later.
Sweetie posted a message from her personal account.
[Revisiting a purely vegan breakfast shop: Eight-treasure buns for 88 yuan each—has the owner gone mad?!]
Within 10 minutes of the article being published, the data curve spiked dramatically.
The post received over 30,000 likes and over 10,000 shares, and the comment section exploded with discussion.
[88 yuan each? That's highway robbery! Do they think our money grows on trees? Even steamed buns are becoming luxury items these days, who can afford them?]
[Sweetie, are you crazy? You'd actually take this kind of rubbish?]
[Boss Chen has launched new products again, and this time it's quite a big deal. It's just a regular breakfast shop, right? Who can afford 88 yuan for a steamed bun?]
[I'm waiting for a review; Chen Yuan should have failed long ago!]
Soon, the hashtag #88yuanbaozi# rose to third place on the local hot search list, with the word "hot" following it.
It was a little after four o'clock the next day.
Chen Yuan had just arrived at the seafood market when his phone screen lit up.
Chen Yuan immediately found a place to park.
When the call connected, Old Li sounded anxious.
"Xiao Chen, I just found out about what's going on online, so I called you right away."
"I think you're usually quite reliable in your work, so how could something like this happen today? You know, the polarization is really severe right now. Some people are accusing you of ripping off customers, while others are questioning whether your pricing is outrageous."
"My opinion is, of course, my personal opinion. I suggest you adjust the price first, to 38 or 58, to be on the safe side, so as not to ruin the reputation you've worked so hard to build in a few short moves."
Chen Yuan got out of the car and said as he walked.
"Li Ke, don't be nervous, let me explain slowly. I don't think the price needs to be adjusted. This time, the pricing for the new products is actually for screening customers."
"The second reason is scarcity. Today I'm only offering 50 of these. It's all about the experience. Those who have tried them know they're worth it, and those who haven't can just watch the excitement. If there are more customers in the future, I'll have to limit the supply."
"As for reputation, you don't need to worry. I can tell you with absolute certainty that at 88 yuan each, anyone who has tried it will not say that it's not worth the price."
Old Li was silent for a while on the other end of the phone, and finally sighed.
"Okay, as long as you know what you're doing."
"Actually, the bureau won't interfere with your pricing, but you need to be able to withstand public opinion. You'd better think this through carefully."
Chen Yuan smiled and said, "Thank you for your kindness, but I've thought it through. Don't worry."
The phone hangs up.
Chen Yuan walked into the aquatic product market.
He must carefully select the 50 steamed buns for today, and make sure it's a great start.
5:30.
A long queue had already formed outside the door.
Most people saw the sign Chen Yuan was displaying: seafood buns for 88 yuan each, which caused quite a stir.
The vast majority of people are just observing and are unwilling to spend real money to buy.
"88 yuan for a steamed bun, is it inlaid with gold?"
"I'll just buy a regular meat bun. Their buns are much better, and I don't think it's worth spending 88 yuan."
"I still prefer their meat-filled buns and tea eggs. I can have these every morning."
Fifty steaming hot eight-ingredient buns.
More than an hour has passed, and still no one is willing to try it.
It was in this delicate stalemate.
Sweetie arrived late.
She didn't bring an assistant or a stabilizer; she just carried a plain canvas bag and walked straight to the front of the line.
"Boss Chen, I'm here again."
Sweetie's voice was very loud, and it sounded like she was saying it on purpose for others to hear.
"Give me two eight-ingredient buns! I absolutely have to try this new item!"
Upon hearing this, everyone craned their necks.
After all, who wouldn't be curious about an eight-ingredient bun that costs 88 yuan?
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