Chapter 63: Tiny Spark Game!
Chapter 63: Tiny Spark Game!
On the matter of naming the club, Boss Mo and Qi Sheng, who had always worked together seamlessly and rarely argued, had a significant disagreement for the first time.
The two argued back and forth in the meeting room, neither willing to back down an inch.
Otherwise, the "Club Name" section on the preparation document wouldn't have three glaring "X"s next to it. After all, given Mo Ziye's work style, he would have at least listed a few alternative names first.
As for the name "BJBS," it naturally couldn't be simply passed on to the new club. It was originally a temporary team name chosen during the city championship stage, carrying a bit of a rough-and-tumble feel. Now that they're moving towards the true professional arena, they need to rethink it carefully from the beginning.
"Listen to me, GBG Club is great—why not start a team!"
They slammed their hands on the table in unison, their faces beaming with excitement.
He was clearly very proud of the name and wished he could design the logo on the spot.
However, before this enthusiasm could even warm up, Boss Mo poured cold water on it.
"Want to do it or not? I'd say 'Get lost or not' is more like it." Mo Ziye waved his hand dismissively, giving him a look that said, "What kind of bizarre taste do you have?" "Go away, you have absolutely no appreciation for art. You're supposed to be a top student from Magic University, and this is it?"
"Fine, fine, you say my GBG esports club sounds bad, but your HC sounds good?"
When it comes to naming, the deep-seated obsession of the Chinese people seems to be instantly ignited.
Two men in their early thirties, one in a suit and the other with a crooked tie, argued fiercely over a name, their faces flushed, just like the back-to-back debates in school where neither would concede.
Qi Sheng simply ripped off his tie, tossed it onto the back of the chair, and gave Mo Ziye a crisp, decisive middle finger.
"Dynasty? Tsk tsk tsk, anyone who didn't know better would think it's the name of an online game guild from the early 2000s, what a tacky bunch!!!"
"Ugh, you're so tacky! You're the tacky one, your whole family is tacky!" Mo Ziye, unusually losing his composure, almost jumped off his chair. "HC team sounds so good!"
He took a deep breath, as if he were betting his entire life's knowledge of aesthetics and marketing, and started listing things off one by one on his fingers:
"We have to have a serious talk with you today. First, the two-letter abbreviation HC has an extremely simple structure, and the e-sports circle is naturally suited to the culture of short abbreviations—it is convenient for event subtitles, team uniform prints, poster designs, fan rankings, and barrage comments. It is easy to type, easy to pronounce, and easy to remember, and its recognizability is immediately maximized."
"Secondly, the pronunciation of 'HC' is short and powerful, crisp and hardcore, perfectly matching the competitive, confrontational, and passionate nature of e-sports. It will be highly suitable for future slogans and cheering phrases. Just imagine, during a match, fans chanting 'HC—Go!' in unison—isn't that clean and crisp? Doesn't that sound better than chanting 'GBG'?"
"Third—" he emphasized, his eyes brightening, "'Dynasty' inherently carries the core of emperors, rule, overlords, and unifying the region, directly targeting the ultimate goal of esports clubs: winning championships, dominating the league, and ruling the arena. Just think about how strong the atmosphere is."
As if that wasn't enough, he got more and more excited: "Fourth, the term 'dynasty' can be extended to a series of visual copywriting references such as imperial power, throne, coronation, royal family, iron cavalry, and court—there's plenty of creative space for everything from designing team logos and creating team slogans to writing fan-made copy and developing merchandise. A complete team culture system can be built with ease."
Mo Ziye listed four or five points in one breath, and after finishing, he raised his chin, his expression clearly asking in unison, "How about it, are you convinced?"
To be fair, he was indeed well-prepared, and he had clearly thought repeatedly about how well his name suited the club in all aspects.
"Old Mo." After listening in unison, they were silent for two seconds, then gave a meaningful smile.
"What, you're convinced?" Mo Ziye's eyes lit up.
"This reveals my age."
They suppressed a laugh and succinctly pointed out that this retro, chuunibyou-esque naming style was exactly what online game guild names were like from the late 1990s to the early 2000s.
Mo Ziye's smug expression froze for half a second, then he pretended not to hear and decisively shifted his focus.
"Xiao Fu, you tell me—which of our team names is better?"
He directly relinquished the decision-making power, his gaze fixed intently on Fu Shiyan, who had been quietly watching the show from the sidelines.
Before Fu Shiyan could speak, Mo Ziye thought for a moment, then added, his tone suddenly becoming profound, even carrying a hint of persuasion:
"Little Fu, you need to know—'Dynasty' is a homophone for Huang Chao. Historical figures are inherently legendary: warlords in chaotic times, disruptive comebacks, and world-changing events. Think about it, who is Huang Chao? He's the one who said, 'When autumn comes on the ninth day of the ninth month, my flowers will bloom and all other flowers will wither.' This image perfectly matches your script in the e-sports arena—a dark horse comeback, a rise from humble beginnings, and the overthrow of the old era."
Fu Shiyan: "..."
Don't say it yet.
After Boss Mo's series of moves, he was actually somewhat persuaded.
Huang Chao's character—rebellion, breaking the deadlock, and subverting the old order—corresponds to his boast during his livestream of "entering the LPL." Isn't he the perfect image of a team that challenges established powerhouses, breaks the league's solidified pattern, and rises as a dark horse? The character's spirit and the competitive spirit are perfectly linked; this script seems tailor-made for him.
To be honest, he admitted that he was a tiny bit tempted.
However, Qi Sheng clearly noticed the subtle change in Fu Shiyan's expression and immediately took over the conversation, his tone much more serious than before.
"Xiao Fu, as a contestant, I don't object to you choosing HC. After all, from a visual and communication perspective, HC is indeed clean and efficient."
He then changed the subject, "And you, Lao Mo, when we choose a name, we have to consider the club's management and future development. We can't just think about it so simply. How can a club be too closely associated with a single player?"
After those words were spoken, the meeting room fell silent for a moment.
Qi Sheng continued, "Old Mo, I understand your thinking, but the problem is that even if Xiao Fu becomes one of the club owners in the future, we all know that in the e-sports industry, a player's career is ultimately limited."
"Once you leave the competition, the marketing logic of HC and 'Dynasty' will be greatly diminished. Rather than facing the pain of transformation later, it's better to proactively avoid it from the beginning."
He looked directly into Fu Shiyan's eyes and said sincerely, "What we want is a club that can go the distance, not a short-term hype that relies on the personal brilliance of a certain player."
"This distinction is very important."
Ok.
Fu Shiyan nodded slightly.
What Qi Sheng said does indeed make sense.
"or……"
Finally, after more than ten minutes, Fu Shiyan, who had been thinking along Boss Mo's train of thought for a long time, spoke up again.
"How about we call our club Tiny Spark Game?"
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